Martin Lindstrom Change Agent. Brand Futurist. Best-selling Author. Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestlé to Red Bull on how to build future-proof brands. Lindstrom is a past recipient of TIME Magazine’s “Worlds 100 Most Influential People”. He is a New York Times and Wall Street Journal best-selling author of six groundbreaking books on branding, including Buyology: The Truth and Lies About Why We Buy, BRANDsense and Brandwashed. Buyology was voted “pick of the year” by USA Today, and appeared on the Top 10 bestseller lists in the US and worldwide, including including the New York Times and the Wall Street Journal. His book BRANDsense was acclaimed by the Wall Street Journal as “...one of the five best marketing books ever published.”