Martin Lindstrom

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Martin Lindstrom Change Agent. Brand Futurist. Best-selling Author. Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestlé to Red Bull on how to build future-proof brands. Lindstrom is a past recipient of TIME Magazine’s “Worlds 100 Most Influential People”. He is a New York Times and Wall Street Journal best-selling author of six groundbreaking books on branding, including Buyology: The Truth and Lies About Why We Buy, BRANDsense and Brandwashed. Buyology was voted “pick of the year” by USA Today, and appeared on the Top 10 bestseller lists in the US and worldwide, including including the New York Times and the Wall Street Journal. His book BRANDsense was acclaimed by the Wall Street Journal as “...one of the five best marketing books ever published.”

 https://www.martinlindstrom.com  @martinlindstrom  Facebook

LEGO engineered a remarkable turnaround of its business. How’d that happen? This week the Danish toymaker LEGO posted a 25% jump in revenues and a 31% rise in net profits for 2015, a far cry from 2003 when the company was in deep trouble, having lost 30 percent of its turnover over the past year. In 2004, another 10 percent vanished. As Jørgen Vig Knudstorp, LEGO’s […] 12 min read 9. März 2016